Merch that creates connection
Reintroducing custom CDs and raw cassette demo tapes: Give your fans acoustic/demo/unreleased versions of your songs to drive deeper, intimate connection to your music.
Drag the slider to input your typical monthly streams and see how physical merch payouts compare.
Instead of generating 50,000 streams in the cloud, selling just 10 custom CDs or raw cassettes yields the exact same $150.00 net revenue directly to you.
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Deliberately Lo-Fi.
Completely Human.
We specialize in deliberately lo-fi custom CDs and raw cassette demo tapes. We believe physical media should feel human, not mass-manufactured.
By focusing on raw materials, textured cardstock, and a clean, DIY aesthetic, we create custom CDs and raw cassette demo tapes that carry a real sense of weight and intimacy for your community.
10+ Years in the Trenches.
Although SideStage is a new service, we are backed by our experience running a label for 10+ years.
With an office and warehouse located in Vancouver, British Columbia, we have been a full-service record label for over 200 artists. We understand the chaos of tour logistics, the pressure of a release cycle, and the importance of engagement with fans.
Protecting Your Ownership.
You keep 100% of your creative rights, master recordings, and publishing forever. We are here to serve your vision, not own it. Our splits are strictly service and distribution costs—nothing more.
In-House Production and Fulfillment
While our heart belongs to keeping physical audio real with custom CDs and raw cassette demo tapes, our infrastructure is built to scale your entire physical footprint. We can source accessories, apparel and other custom merch and fulfill these orders in store.
To ensure maximum profitability for you, we handle all production and fulfillment entirely in-house. By cutting out the middle-men, we keep costs at an absolute minimum, maximizing your net revenue on every single sale.
Built for Scarcity or Scale.
// Limited Runs (Exclusivity)
Small-batch, custom runs designed to create urgency and reward your core community. Perfect for single drops, tour exclusives, or special editions.
// Perpetual Runs (On-Demand)
Keep your catalog permanently alive without paying upfront inventory costs or storing boxes of unsold stock.
How We Work Together
Your Own Platform
Sell via your store or Patreon. Your system passes order data to us, we ship directly to the fan, and handle fulfillment seamlessly behind the scenes.
Our Web Store
A one-time $25 setup fee gets you a dedicated landing page on our platform. We process payments, fulfill orders, handle customer service, and send payouts on a rolling monthly basis.
Planning a tour or live show?
Contact us for custom bulk pricing and direct-to-venue shipping coordination to keep your road setup stocked without carrying heavy stock in the van. We sync with your tour manager to deliver boxes straight to venues along your route.